Igniting the Revolution: Marketing in a Billion Channel World, Part 2 : Never Stop Marketing
Joshua Duncan
· 4 months ago
Great points and examples here.
It is way too easy to get focused on your tactical challenges and forget about the big picture. I think a lot of this goes back to really planning your firm's value and positioning from the start (baking it in) vs. constantly changing. If your employees don't know who you are and where you are going, it will be impossible for them to really follow "Commander’s Intent".
Looking forward to reading the rest of the series and your upcoming review on Change by Design.
Thanks for the post,
Josh
jer979
· 4 months ago
I see you are a John Moore disciple :-) Bake It, Make It, but Don't Fake It, right? ;-)
Joshua Duncan
· 4 months ago
exactly. big fan of designing it in vs. trying to paint it on!
All Comments
It is way too easy to get focused on your tactical challenges and forget about the big picture. I think a lot of this goes back to really planning your firm's value and positioning from the start (baking it in) vs. constantly changing. If your employees don't know who you are and where you are going, it will be impossible for them to really follow "Commander’s Intent".
Looking forward to reading the rest of the series and your upcoming review on Change by Design.
Thanks for the post,
Josh